BelComply is an EU-based authorised representative (AR) for US, UK and other non-EU e-commerce sellers. We take on your legal EPR obligations — registration, annual declarations and liability — so you can sell across the EU with confidence.
Served in Chinese & English · One contact for the whole EU
Anyone can file paperwork. We take on the liability a non-EU seller cannot escape on its own.
As your authorised representative we are headquartered in Belgium and established in the EU, and — by law — subject to the same obligations as the packaging producer — including joint liability.
We work directly with the packaging authorities across the EU — from EPRiBEL and Fost Plus in Belgium to LUCID in Germany and ADEME in France.
We serve you in Chinese and English — and we tell you plainly when you don't need an AR. Selling to a wholesaler or already EU-established? We'll say so.
The test is simple: is your packaging placed on the market of an EU member state, delivered directly to an end consumer in that country, by a company without a local entity? If so, you are the producer — and the law requires you to appoint an authorised representative in that member state. There is no minimum volume: the obligation applies from the very first package.
| Your sales model | AR required? | Why |
|---|---|---|
| Amazon FBA (Pan-EU / EFN), goods reaching consumers in an EU member state | Yes | Foreign company delivers directly to end users → you are the producer |
| Own website / eBay / bol.com shipping direct to an EU member state | Yes | Same logic — direct distance selling to consumers in that country |
| Selling to an EU wholesaler / importer | No | The importer becomes the producer; the obligation shifts to them |
| You already have a legal entity in that EU member state | No | You can register directly — no authorised representative needed |
Your legal status: under PPWR (EU) 2025/40 Article 45, a producer not established in the member state where it places packaging on the market must appoint an authorised representative established in that member state. Belgium applied this earlier — since 3 Sep 2020, a foreign company selling directly to Belgian consumers must appoint an AR (Type B packaging producer, the word « désigne » = "must appoint").
| Date | Event |
|---|---|
| 2008 | Belgian Interregional Packaging Agreement — early EU adopter |
| 3 Sep 2020 | Belgium leads: remote sellers must appoint a Belgian AR |
| 11 Feb 2025 | PPWR (EU) 2025/40 enters into force |
| 12 Aug 2026 | PPWR Article 45 applies — no grace period; market surveillance begins |
| 28 Feb (annual) | National EPR declarations due — deadlines vary by country |
The risks of non-compliance are concrete: Amazon suppresses your offers at ASIN level in the member state concerned (your product stays listed but buyers there can't purchase), plus administrative fines and, in serious cases, criminal penalties up to €2,000,000.
Belgium is our home market — we run it ourselves. Selling into Germany, France, the Netherlands or beyond? We coordinate it through our vetted specialist network, so you keep a single point of contact for every market.
Fost Plus registration, the EPRiBEL filing and liability, all handled by our own Belgian entity.
LUCID plus the dual system, coordinated through our specialist network.
ADEME, Verpact and the other national regimes — all through one contact.
Don't take our word for it. These are the institutions that regulate packaging compliance across the EU — we encourage you to check your obligations directly with them.
Tell us your sales model and we'll confirm — free of charge — whether you need an authorised representative.
Get a free compliance check →