Plain-language guidance on the rules that govern packaging, authorised representatives and enforcement — written for non-EU sellers.
FBA doesn't make Amazon your producer. You register, you appoint the AR, you pay the eco-fees — Amazon only verifies.
Electronics trigger two EPR streams — packaging for the box, WEEE for the device. Register for both.
VAT is a tax, EPR is an environmental obligation. Different rules, different registers — and both can suspend your listings.
No marketplace gate means no early warning. DTC brands carry the same EPR obligations, enforced by authorities directly.
Each EU country issues its own EPR registration number, and marketplaces verify them country by country. Here's how you get the numbers.
The DoC declares your packaging meets the PPWR's design rules — and it's not the same thing as EPR registration.
Four paragraphs that make an authorised representative mandatory for non-EU sellers — and make marketplaces verify your numbers.
US sellers need an authorised representative in each EU country of sale — no US entity, no volume threshold, no exemption.
Brexit made the UK a third country, so UK sellers now face the same AR obligation as any non-EU seller.
What an authorised representative actually does — registration, annual declarations, authority contact and joint liability.
The PPWR's new producer register has no opening date. Register now with the national registers that already work — LUCID, Fost Plus, ADEME.
Belgium requires marketplaces to verify Recupel membership before a seller can list. Non-EU sellers need a Belgian AR first.
The Council already rejected the suspension — and even the narrowest exemption excludes non-EU sellers. What the 1 October ENVI vote really means.
Article 45(4) makes marketplace verification EU-wide. Amazon has enforced six deadlines since 2022 — all on schedule. Are your numbers in?
Germany is the first country with a hard AR deadline. Existing LUCID registrations must be updated by 12 November 2026.
Fost Plus confirms every producer must register — with no 300 kg exemption. Foreign producers must appoint a Belgian authorised representative.
Each country runs its own EPR regime. A one-stop partner gives you one contact and one accountable party.
The EU's new packaging regulation is in force — and Article 45 is the clause that makes an authorised representative mandatory for non-EU sellers.
A simple three-condition test: producer, no Belgian entity, direct sales to consumers. Plus the two cases where you don't need one.
Fost Plus confirms: the 300 kg threshold exempts only the recycling obligation — not registration, and not the AR obligation.
ASIN-level suppression, fines, and a track record of enforcing on deadline day — here's what actually happens when you're not compliant.
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