Plain-language guidance on the rules that govern packaging, authorised representatives and enforcement — written for non-EU sellers.
The EU's new packaging regulation is in force — and Article 45 is the clause that makes an authorised representative mandatory for non-EU sellers.
A simple three-condition test: producer, no Belgian entity, direct sales to consumers. Plus the two cases where you don't need one.
A common misunderstanding: the 300 kg threshold exempts the recycling obligation — not the authorised representative obligation.
ASIN-level suppression, fines, and a track record of enforcing on deadline day — here's what actually happens when you're not compliant.
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