Most providers file forms. We take on the legal liability a non-EU seller cannot escape alone — and we do it from a real Belgian entity.
An authorised representative is not the same thing as a registration agent. The law makes this distinction — and it determines who the fine lands on.
| What matters | BelComply | Typical broker |
|---|---|---|
| Legal role | Authorised representative — bears the producer's obligations, by law | Registration agent — files forms, disclaims everything |
| Liability | Joint liability assumed by our Belgian entity | Liability disclaimed in the fine print |
| Authorities | Direct line to EPRiBEL, Fost Plus, Valipac | Outsourced, opaque chain of subcontractors |
| Language | Chinese + English, one dedicated contact | Single language, often template emails |
| Honesty | Tells you when you don't need an AR | Sells an AR to everyone, whether they need it or not |
| Speed | Fost Plus registration in 4–6 weeks | Unclear, or Germany-style 12–14 weeks |
We are established in Belgium — the only place a Belgian AR can legally be. That's what makes you reachable and compliant.
Belgian registration takes 4–6 weeks — up to three times faster than Germany. When Amazon is enforcing, speed is compliance.
We keep your declarations on time and handle official correspondence — the €727.25 late fine and ASIN suppression are what we prevent.
Chinese or English, WhatsApp or email — you get a direct, named contact, not a ticket queue.
Selling to a Belgian or EU wholesaler? The importer is the producer — you don't need an AR. Already have a Belgian or EU entity? You can register directly — no AR needed. We say this up front, because trust is the only moat that lasts. Our competitors sell an AR to everyone; we'd rather tell you the truth and earn the referral.
Send us your sales model — we'll tell you honestly whether you need an AR, and quote if you do.
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